Hey Reader, I don’t know about you, but none of my viral posts brought me any revenue — at least not directly. Yes, they helped me increase my audience, and part of my new followers turned out to be great-fit clients — but they were definitely in the minority. On the other hand, a few of my evergreen pieces of content generated direct revenue, shares, and keep bringing in subscribers and clients months (even years) after they were published. The most recent example is my manifesto, The...
20 days ago • 8 min read
Hey Reader, Have you ever looked at someone’s content output and envied them because you knew more content on more platforms usually means more revenue? Yep, been there. You look at the Alex Hormozis and the Codie Sanchezes of the world and feel…small. There’s no way you could do so damn much content. Wanna know what their secret is? A TEAM! On the outside, it might look like it’s just them and a cameraman. But dig a little deeper and you’ll find that Contrarian Thinking, Codie’s brand, is “a...
27 days ago • 8 min read
Hey Reader, Fun fact: 64% of the Solo Business Barometer survey respondents named LinkedIn as their main social media platform. Did you fill out this survey yet? The data is already super interesting and I’d love to get to over 100 responses. If you haven’t, you can do so here — you’ll get the full report in November. I promise you it will be something you bookmark. Because we all need to know what’s working for other solo founders. The stat above is one of the reasons why I decided to write...
about 1 month ago • 8 min read
Hey Reader, As I’m building the 2026 Solo Business Barometer, I wanted to take a hard look at what trends are shaping the solo economy right now. My goal is to compare the results from my survey with the observational data below. So, if you haven’t filled out the 2026 Solo Business Barometer, please take a few minutes to do it now. It would help me a lot, plus you’ll get to see what really shapes growth for solo business owners. I got the idea to do this research (both the survey and the...
about 1 month ago • 9 min read
Hey Reader, Before we dig in, I have a teeny-tiny favor to ask you. I’m putting together a solo business barometer that will help us all make better business decisions. Would you spare ±8 minutes to fill it in, pretty please? It’s here and, of course, you will be the first to get the results. Now let me ask you this: do you dread launches? Do they fill you with anxiety? My first two launches were exactly like this. I was a tight ball of anxiety because I had no clue whether it would work or...
about 2 months ago • 9 min read
Hey Reader, I kid you not, I once saw someone say, “Grab one of the only 3 eBooks remaining — when they’re gone, they’re gone.” It made me wonder where do pixels, bits, and bytes go when they’re “gone-gone”. But, more importantly, does anyone fall for this fake urgency crap? Sure, the author offered some tortured explanation about the eBook being in limited supply because he wanted to give ME (and two other lucky people) an edge. And edges get dull if everyone has them, right? This is...
2 months ago • 8 min read
Hey Reader, Before we dig in, want a good laugh? I spent yesterday afternoon designing the FunnelBro 3000, a custom GPT that has a guru-like answer to any marketing challenge — and now I'm laughing and my own jokes. Try it here. [I have weird hobbies, I know.] I think it ties in well with today’s topic because most people want attention but few earn it. Today is about the gap between the time you spend creating and the time you expect people to spend consuming. I call it the Content Exchange...
2 months ago • 7 min read
Hey Reader, Have you ever had this fear that you’ll build something and no one will buy it? Pretty much everyone I know in this industry has it — and most of us have launched stuff that flopped before. While there’s no single recipe for making sure that your new offer will be a smashing success, there are a few frameworks and a bit of math (sorry!) you can do before launching. I built a new custom GPT that will help with most of that math and that will give you a blunt verdict whether you...
3 months ago • 6 min read
Hey Reader, First off, thank you for all your messages and replies last week. It looks like the newsletter resonated more than ever and I’m so happy about that! In case you missed it, you can read it here. Last week, I introduced the “audience tuning” concept almost in passing. Because quite a few of few picked up on that, this week we’re diving deep into audience tuning, its virtues and its perils. But first, a quick message from our partner today, the platform that allows me to reach your...
3 months ago • 7 min read