Speaking of great, profitable content, I'll start emailing my VIP list about the workshop on profitable content systems launching in June. Want to be the first to learn when registration is open? Join the VIP list! Hey Reader, Quick question: what ground-breaking theory that will entirely disrupt your field have you come up with today? None? Oh, what a slacker! I’m joking, of course. Well, half-joking, because I know way too many people who think their content should be mind-blowing, with...
25 days ago • 6 min read
This June, I'm hosting a workshop on content ecosystems. You'll learn how to go from blank page to profitable content — systems, infrastructure, AI, frameworks, and more. I'm designing it for solopreneurs and founders who want to publish as much good content as needed without burning out. Sounds like you? Join the VIP list and be the first to learn when registration is open. Hey Reader, You've asked yourself what your next offer's going to look like, right? Probably more than once, too. I get...
about 1 month ago • 7 min read
Hey Reader, Wanna join my birthday party 🥳? It’s happening this week and you’re invited! I’m turning 39 on Sunday, so I’m buying you dinner. Save 39% (up to $400+!) on some of my most sought-after products and use your savings to treat yourself. Details below! Until then, let me tell you what we're talking about today: I once had a client proudly share their weekly marketing spreadsheet containing 47 metrics. Forty-freaking-seven. That’s the marketing equivalent of setting 47 morning alarms...
about 1 month ago • 6 min read
Hey Reader, Thank you for opening this email. It's the most important thing I've ever written — to me, personally, because it conceptualizes my worldview and marketing view. To you, too, I think (but I don't want to be presumptuous) because I know there's a huge divide between the two big approaches in marketing today — trust and hype. The Resonance Principle is a term I coined to describe the trust-based approach. There is more than trust to it, of course. You'll find the highlights here and...
about 2 months ago • 3 min read
Hey Reader, Every founder goes through it — I'm sure you've noticed this. You have one week where you’re on fire: Sent an email that got you actual ROI Posted on LinkedIn Actually remembered to include a CTA People replied (!!!) Then life happens. Or a client project explodes. Or LinkedIn tells you your post got 78 views. Or you read someone’s $100K in 2 days launch thread and spiral into “I should be doing more” mode. Cue: a flurry of half‑baked social media posts, an abandoned newsletter...
about 2 months ago • 9 min read
Hey Reader, What’s a bad product for you? The first definition of “bad” in the Merriam-Webster dictionary is “failing to reach an acceptable standard, e.g.: a bad repair job”. For most people, bad means the same thing: it doesn’t work as promised. If you buy an alarm clock and it refuses to ring, that’s a bad alarm clock. But a (digital) product can work just fine and still fall flat. Think about it this way: the course you launched works — people can login to the platform, watch it, and hey,...
about 2 months ago • 7 min read
Hey Reader, If you run a solo business, you’re not just the person selling the thing — you’re also the one building it, delivering it, writing about it, supporting it, and keeping the whole thing from collapsing into a late-night existential crisis. You’re the strategist, the implementer, the bookkeeper, the customer support team, and yes, the one who has to fix whatever just broke on your website. So when marketing gurus tell you to “just show up more” or “be consistent,” it often feels...
2 months ago • 7 min read
Hey Reader, Thanks for opening this! It's one of the most important things I've ever written. 👀 ICYMI: Last week, the Inbox to Income workshop on turning your newsletter into a revenue-generating machine happened. You can get instant access to it here. During the workshop, I told participants about BIG ideas — the deeper belief that transforms your business from a collection of tactics into a movement people actually want to join. I was very surprised to see how well this resonated with...
2 months ago • 7 min read
Hey Reader, Quick reminder: you still have a few hours to join us for Inbox to Income and learn how to turn your newsletter into a revenue-generating asset. We start at 11:30am EST — see you there? If your business has any online component, I’m sure you’ve asked yourself this question — we all have. And, honestly, we’re all still trying to reconcile the data, the best practices, our own rhythm, and that pesky FOMO that keeps nudging us to post MORE. Should you, though? Not always. We’ll...
3 months ago • 5 min read
