Hey Reader, If you run a solo business, you’re not just the person selling the thing — you’re also the one building it, delivering it, writing about it, supporting it, and keeping the whole thing from collapsing into a late-night existential crisis. You’re the strategist, the implementer, the bookkeeper, the customer support team, and yes, the one who has to fix whatever just broke on your website. So when marketing gurus tell you to “just show up more” or “be consistent,” it often feels...
16 days ago • 7 min read
Hey Reader, Thanks for opening this! It's one of the most important things I've ever written. 👀 ICYMI: Last week, the Inbox to Income workshop on turning your newsletter into a revenue-generating machine happened. You can get instant access to it here. During the workshop, I told participants about BIG ideas — the deeper belief that transforms your business from a collection of tactics into a movement people actually want to join. I was very surprised to see how well this resonated with...
23 days ago • 7 min read
Hey Reader, Quick reminder: you still have a few hours to join us for Inbox to Income and learn how to turn your newsletter into a revenue-generating asset. We start at 11:30am EST — see you there? If your business has any online component, I’m sure you’ve asked yourself this question — we all have. And, honestly, we’re all still trying to reconcile the data, the best practices, our own rhythm, and that pesky FOMO that keeps nudging us to post MORE. Should you, though? Not always. We’ll...
about 1 month ago • 5 min read
👀 ICYMI: Inbox to Income, the workshop that will teach you how to turn your newsletter into a revenue-generating machine is happening next week. Did you reserve your seat? (They’re limited, especially those that include 1:1 support.) Grab yours here! Hey Reader Most businesses don’t fail because they’re bad at what they do. They fail because they never build a system that reliably brings in revenue and leads. They start strong, chasing whatever marketing trend is hot at the moment. One week,...
about 1 month ago • 8 min read
Hey there Reader Most marketing advice boils down to “add value” — as if value alone makes people care. Here’s the thing no one says out loud: people don’t care about value. I wrote about why you should NOT cram more “value” into offers that don’t sell here. The TL;DR is that they buy based on the reputation of the seller. But that’s just one piece of the puzzle. The other needle-mover is what we’ll be exploring today. Before that, today’s partner has a quick quiz (32 seconds) to help you...
about 1 month ago • 8 min read
You're receiving this email because you wanted to learn more about the Strategic AF Newsletter Workshop. If you don't want to hear about it anymore, click here and I'll take you off the VIP list (😢). You'll still get the Thursday newsletter. Hey there Reader, Last week, I told you about why I'm doing this newsletter workshop. The email is here, in case you missed it. TL;DR: I want to help you make serious money through your newsletter. To make that happen, you need more than one thing. So...
about 2 months ago • 1 min read
You're receiving this email because you wanted to learn more about the Strategic AF Newsletter Workshop. If you don't want to hear about it anymore, click here and I'll take you off the VIP list (😢). You'll still get the Thursday newsletter. Hey Reader, I'll cut right to the chase: I'm doing this workshop because newsletters print money. That's it. That's the reason. The people who get this? They’re stacking cash. The people who don’t? They’re still stuck chasing likes on platforms that don’t...
about 2 months ago • 1 min read
Hey Reader, You can’t imagine how thrilled I am to announce the name change of this newsletter. I’ve been struggling with finding the right name for at least a year and I’m confident I’m finally there. In tune with this issue’s topic, I feel like Strategic AF will help me self-promote more easily because it articulates what I do for my clients and audience much better than the now-defunct Ideas to Power Your Future. I don’t want to dwell on this too much since the name change doesn’t affect...
2 months ago • 8 min read
Hey Reader Do any of these sound familiar? “I can’t stay consistent on social media.” “I post for a few months and then stop – there’s no more drive to do it.” “I sent my newsletter for a few weeks and then stopped — I couldn’t do it every week.” I hear a variation of these statements in almost every strategy session, Consistency IS hard — and you’re definitely not the only one struggling to show up every day. So I have developed a few advice frameworks to share with my clients. We’ll get to...
2 months ago • 8 min read