Hiya Reader, Quick note: I've been working on a pre-written welcome sequence, similar to the launch email sequence you know and love. Too many people told me that they don't know what to add to their welcome emails, so I'm making it easier for them. Are you interested in a plug-and-play welcome sequence? Click here and you'll be the first to know when it goes live.Back to our sheep! If you’ve ever bought popcorn at the movies, you’ve experienced tiered pricing. The same goes for different...
13 days ago • 8 min read
Hey, Reader, It’s harder to grow an audience, harder to make sales, harder to grow a business altogether.Is your experience similar? It is for most of my clients. And I hate the slight disappointment in their eyes when I have to tell them “yeah, it’s getting harder for everyone.” I don’t have a miracle cure for them or for you in this newsletter. But I have an explanation and a solution (spoiler: it’s not easy). We’ll dig into them right after welcoming today’s sponsor, my friend Jay whose...
20 days ago • 8 min read
Hey Reader 👀 ICYMI: I just launched The Growth Intensive — work 1:1 with me for two months and ignite your growth and lasting success. Check it out and reply to this email if you have questions. “I don’t know what to write about.” “I stare at the blank page for ages and then give up. I hear variations of these statements in most of my strategy sessions. And it’s a damn shame because my clients are wicked smart. I won’t let a bloody blinking cursor intimidate you or them. So today we’re...
27 days ago • 9 min read
Hey Reader, Are you back at work full-time and fully refreshed after the holidays! I just got over a nasty flu and I finally feel ready to tackle 2025. Let's go! After the pandemic boom, when everyone was living online, digital products (courses or others) have steadily dropped, both in terms of sales and completion. Why? Who’s to blame? How can you fix it? We’re exploring all of the above today, after we welcome this issue’s partner, someone whose sage advice I keep returning to whenever I...
about 1 month ago • 10 min read
Hey Reader, First off, Happy New Year! I hope 2025 is your best year yet! Did you find this email’s subject line peculiar? Good, it was designed to be this way! Now consider this: if the late Steve Jobs had made a case for pet turtles being the key to business success, the poor critters would have become an endangered species by now. If John Doe says it on LinkedIn, you laugh and move on. Why am I telling you all this? To help you decide whether you should create an offer that requires...
about 1 month ago • 5 min read
Hey Reader, Are you about ready to make everything a 2025 problem? If so, business probably feels harder than usual. You're not alone in this! “My business is starting to feel too samey.” “My work no longer lights me up.” “Spending so much time on social media drains me.” Without fail, one of these things pops up in every strategy session I have — especially now, at the end of the year, when everyone feels drained. What’s the solution? Embrace the boredom in some areas and nix it in others....
about 2 months ago • 7 min read
Hey there Reader, The entrepreneur life is a juggling act. Between perfecting your products, managing your services, promoting everything, and fending off existential crises (I’m not the only one here, am I?!), structured marketing might not even make it onto your to-do list. What if I told you that your business calendar is practically begging for attention in a few key places? AND that this doesn’t mean adding more to your already full plate, just leveraging what’s already there. I’m...
2 months ago • 8 min read
Hey friend, “Nothing works on social media anymore” is something I hear quite often from enraged creators, entrepreneurs, and marketers. They’re half right. Nothing works reliably and consistently anymore. I’ll tell you exactly why that happens after we welcome today’s partner. 📣 Brought to you by 📣 ThriveCart I'm a die-hard fan of ThriveCart and an affiliate because it's the most powerful solution for online businesses. ThriveCart allows you to get paid, build funnels, create upsells, host...
2 months ago • 7 min read
Hey Reader, Happy Thanksgiving! Whether or not you’re celebrating, this holiday is a good reminder to pause for a second and remember all the things you’re grateful for. Personally, I’m grateful for the incredible community I’ve built around this newsletter. So today we’re tackling a topic that comes up very frequently in my strategy sessions. Should you launch new products frequently or sell the one(s) you have until you squeeze every last drop out of them? Should you focus on one product (a...
3 months ago • 8 min read