Hey Reader, 🎉 Happy New Year! I hope 2026 will be your best year yet! I chose to kick off this year with a playbook for thriving off social media because, let’s face it, we all have a love-hate relationship with it. For instance, most solopreneurs in the State of Solopreneurship report said that the bulk of their business came from LinkedIn. Yet, when asked what channels they will double down on this year, social media was not their first choice. My interpretation is that social media...
9 days ago • 8 min read
Hey Reader, This is the last issue of Strategic AF in 2025, so I want it to make a difference for you in two ways: I’ve been collecting and analyzing these trends for months, so I can send you something actionable that helps you plan your next move. There’s an invitation for you to something I’m building at the end of this email. This invitation is for your eyes alone. I’m not talking about it on social media yet. You’ll see why. Until then, let’s talk about what 2026 might hold in store for...
23 days ago • 9 min read
Hey Reader, I’d rather floss with barbed wire than tell someone to “be more authentic”. Since personal branding became a thing, the gurus have exploited authenticity to death. The logic is fairly simple: "be more authentic" so that people get to know the real you, (presumably) love it, and pay it. I've come to despise this word. Because it's bullshit. "Authentic" was Merriam-Webster's word of the year in 2023, and they define it as: “Authentic has a number of meanings including “not false or...
30 days ago • 6 min read
Hey Reader, The question I get asked most frequently is how I can do so much content without burning out. People see a long-ass newsletter that goes out every week, a steady social media presence, plus a bunch of one-off interviews/podcasts/guest posts. Couple that with the fact that the State of Solopreneurship revealed that most people struggle with time/creative bandwidth and you’ll understand why they are curious. The (my) answer is twofold and you’re not going to like the first part: I...
about 1 month ago • 9 min read
Hey Reader, Happy Thanksgiving if you’re celebrating! If not, I hope you still take a moment to reflect on the things you’re grateful for. It’s late November, which means two things: Everyone and their dog is launching a “Yearly Planning Ritual.” Half of those plans will live and die in a colour-coded Notion dashboard nobody opens after January 7. Let’s not do that. Instead of going super granular and trying to plan for every week of next year, let’s zoom out. Let’s figure out the basics and...
about 1 month ago • 6 min read
👀 ICYMI: The State of Solopreneurship report tells you how solo operators are making money, what they’re selling, and what channels they’re betting on. Download it here --> State_of_Solopreneurship_report_2026.pdf. Hey Reader, In the State of Solopreneurship report, most respondents indicated they have a seemingly low subscriber-to-customer ratio. Some people seemed shocked by that. Similarly, many of my strategy session clients tell me they expect more sales from their list, so they’re...
about 2 months ago • 8 min read
PSA: If you plan to buy one of my products/services, DON’T DO IT YET! Strategic AF turns three next week and we’ll be celebrating together with sizeable discounts. Click here and you’ll be notified when the discounts are active. Hey Reader In last week’s issue, I told you that you need all 4 types of content. This week, we’re mapping them to goals. I have yet to have a strategy session or a Growth Intensive where I don’t ask my clients "Why did you publish this?" or a variation of it. The...
2 months ago • 7 min read
Hey Reader, The Solo Business Barometer drops on November 13. Have you filled out the survey yet? If not, please do so — the more responses I get, the better the data. And we'll all learn what works for solo founders and what to focus on in 2026. For the past year, I’ve been obsessing over ONE thing: what truly builds authority and trust? You may have noticed it in this newsletter — I’ve always talked about playing the long game, but I’ve been rather slow (meta, I know) at conceptualizing...
2 months ago • 8 min read
The Solo Business Barometer will drop on November 13. Have you filled out the survey yet? If not, please do so — the more responses I get, the better the data. And we'll all learn what works for solo founders and what to focus on in 2026. Hey Reader, Last week, we talked about why evergreen content is your compounding engine — the quiet, long-term ROI play. But even the best engine needs fuel. This is the missing link that I see in most of my strategy sessions: my clients have the goods, but...
3 months ago • 7 min read
