Hey Reader, I’ve been talking a lot about social media and how it can be a blessing or a curse for business owners, and especially solopreneurs. Part of the reason why is that I was launching the Threads challenge. The other part is the fact that there’s a constant tension in how we use these platforms for all of us. I see it in all my clients’ businesses, and I see it in mine. We all know that being on multiple platforms is helpful. But how many? It doesn’t help that every social media...
8 days ago • 8 min read
Hey Reader, Do you remember when we had actual conversations on social media? I do, and I miss them. Heck, I even miss internet flames — at least those had some pizzazz, some passion, some actual opinions. Social media is fuller of people talking now than it was before. Yet, very few of them appear to be talking with anyone. Personally, I used to spend most of my time on LinkedIn, where everything is formulaic, often even the comments, which are supposed to be spur-of-the-moment stuff. And it...
15 days ago • 8 min read
PSA: Enrollment in the Threads challenge will open soon. For 30 days, we’ll treat Threads as a business experiment, publish, test ideas, track meaningful signals, and meet to dissect all of it. If you want in, join the VIP list and you’ll be the first to know when the doors open Hey Reader, “Why Threads?” was a question I got from a Council member when I announced this challenge. I think the answer deserves a bit more real estate. Whether or not you are on Threads or plan to be, this is a...
22 days ago • 6 min read
PSA: I'm putting the finishing touches on our Threads challenge starting next month. If you want to build a lucrative presence on Threads, click here and you'll be the first to know when the doors are open! Hey Reader, When I (partially) moved away from my agency model, I thought I was building a simpler business. The agency had clients, deadlines, recurring deliverables, subcontractors, and the occasional 10 PM email about removing a comma — written as if that comma were an international...
29 days ago • 8 min read
I'm starting a Threads challenge in September — 30 days where we learn the platform and grow together. Want in? Click here and you'll be the first to know when the doors are open. Hey Reader, You may not know this about me: I’m pretty good at being consistent in (some) things. For instance, I have a Duolingo streak of more than 1,900 days. That’s over five years of opening the app every single day, completing a lesson (sometimes 10+), and satisfying the passive-aggressive green owl who would...
about 1 month ago • 6 min read
PSA: The 20% off launch discount for The Profitable Content Engine personalized program app ends tomorrow. If you want to create content assets that you can use for years to come, grab it now! Hey Reader, Last week, I had a conversation with my dear friend, Michael. Since we hadn’t spoken in a while, we had some catching up to do. One of the first questions he asked me was “What do you love most about your work right now?” Without skipping a beat, I answered “managing The Council and writing...
about 1 month ago • 8 min read
👀 ICYMI: The Profitable Content Engine app is live! Grab it at a 20% launch discount for a limited time and watch it turn your business goals and audience pain points into content assets you can use for years to come. Start here! Hey Reader, Why is online content so damn bland, unimaginative, and overall bad? In most online bubbles, AI is the culprit. Heck, there’s even a word for AI over-reliance now. And yet, I think AI is the scapegoat rather than the actual culprit. Five years ago, people...
about 2 months ago • 7 min read
Hey Reader, “I need to prepare my exit. I always knew this business wouldn’t last forever because personal brands have a shelf life.” — I heard a variation of this statement from three different and very popular people in a similar niche to me recently. And it gave me pause. OK, first off, it gave me anxiety — do I need to do the same? How close am I to the end of my business’s shelf life? Is it closer or farther than these super accomplished people?! Yep, I panicked. I started thinking about...
about 2 months ago • 7 min read
Pre.S.: I have a solution to the challenge I describe below. It will launch on July 28th, and it will be hyper-personalized. Join my VIP list to learn more about it. Hey Reader, I advised 100+ solopreneurs in the last three years. Wanna know what NONE of my clients was? A dilettante. An amateur. Someone who needs more knowledge before they sell what they’re selling. Sure, some of them were new solopreneurs, but they were not newbies in their craft. And that’s a problem. Or, better said, an...
2 months ago • 8 min read