Hey Reader, Kalimera from beautiful Greece! I wrote this email next to my favorite beach in the world. If there are more typos than usual, you know why :). Let's dig in! There are thousands of marketing channels out there, and millions of tactics you can try. Which is why most people are confused by marketing — it’s hard to know where to start and what to focus your efforts on. Let’s turn impossible choices into possible ones — with the help of Jay Abraham, who neatly organized business...
11 days ago • 5 min read
Hey Reader, Today’s newsletter is a bit different: I’ll take you on a journey behind the scenes of my recent launch for The Profitable Content Engine workshop. We’ll go through everything: what worked, what didn’t work, what I F-ed up, my emotional state (spoiler: it wasn’t good), and more. BTW, I've packaged everything (including Convertly Lab, but without me awkwardly sharing my browser tabs this time) into an evergreen masterclass you can binge-watch anytime. If you've ever struggled with...
18 days ago • 11 min read
Hey Reader, If I had a dollar for every person who told me “content is hard,” I would be doing The Profitable Content Workshop from my private island. Instead, I’ll be streaming from my living room, like I usually do. BTW, you still have a couple of hours to join us. Click here, we start at 10:30am EST. There will be a replay available if you can't join the live session. Anyway, content feels hard because so much of what we call “content strategy” feels like cooking with no recipe — and the...
25 days ago • 6 min read
Hey Reader As you may know, I started this newsletter in November 2022, right before ChatGPT launched. By January 2023, ChatGPT became the fastest-growing consumer software in history. By mid-2023, my first business, a content agency, had shrunk significantly. While I had no clue what was about to happen, starting this newsletter while I still had the time to figure things out was one of the best decisions I ever made. That and having a war chest. Because 2023 was my worst year in business by...
about 1 month ago • 9 min read
Pre.S: We’ll talk about the volume of content you need at length during my profitable content workshop in June. If you’re not on my VIP list, hop on to be the first to know when registration is open. Hey Reader, Like you, I think a lot about AI and how it’s going to change my work. There are few industries that AI has disrupted as much as content writing or content producing of any kind. In the past year, I’ve never had a strategy session where I wasn’t asked about content volume: how much do...
about 2 months ago • 6 min read
Speaking of great, profitable content, I'll start emailing my VIP list about the workshop on profitable content systems launching in June. Want to be the first to learn when registration is open? Join the VIP list! Hey Reader, Quick question: what ground-breaking theory that will entirely disrupt your field have you come up with today? None? Oh, what a slacker! I’m joking, of course. Well, half-joking, because I know way too many people who think their content should be mind-blowing, with...
about 2 months ago • 6 min read
This June, I'm hosting a workshop on content ecosystems. You'll learn how to go from blank page to profitable content — systems, infrastructure, AI, frameworks, and more. I'm designing it for solopreneurs and founders who want to publish as much good content as needed without burning out. Sounds like you? Join the VIP list and be the first to learn when registration is open. Hey Reader, You've asked yourself what your next offer's going to look like, right? Probably more than once, too. I get...
about 2 months ago • 7 min read
Hey Reader, Wanna join my birthday party 🥳? It’s happening this week and you’re invited! I’m turning 39 on Sunday, so I’m buying you dinner. Save 39% (up to $400+!) on some of my most sought-after products and use your savings to treat yourself. Details below! Until then, let me tell you what we're talking about today: I once had a client proudly share their weekly marketing spreadsheet containing 47 metrics. Forty-freaking-seven. That’s the marketing equivalent of setting 47 morning alarms...
2 months ago • 6 min read
Hey Reader, Thank you for opening this email. It's the most important thing I've ever written — to me, personally, because it conceptualizes my worldview and marketing view. To you, too, I think (but I don't want to be presumptuous) because I know there's a huge divide between the two big approaches in marketing today — trust and hype. The Resonance Principle is a term I coined to describe the trust-based approach. There is more than trust to it, of course. You'll find the highlights here and...
2 months ago • 3 min read
