Hey Reader, Happy Thanksgiving if you’re celebrating! If not, I hope you still take a moment to reflect on the things you’re grateful for. It’s late November, which means two things: Everyone and their dog is launching a “Yearly Planning Ritual.” Half of those plans will live and die in a colour-coded Notion dashboard nobody opens after January 7. Let’s not do that. Instead of going super granular and trying to plan for every week of next year, let’s zoom out. Let’s figure out the basics and...
13 days ago • 6 min read
👀 ICYMI: The State of Solopreneurship report tells you how solo operators are making money, what they’re selling, and what channels they’re betting on. Download it here --> State_of_Solopreneurship_report_2026.pdf. Hey Reader, In the State of Solopreneurship report, most respondents indicated they have a seemingly low subscriber-to-customer ratio. Some people seemed shocked by that. Similarly, many of my strategy session clients tell me they expect more sales from their list, so they’re...
20 days ago • 8 min read
PSA: If you plan to buy one of my products/services, DON’T DO IT YET! Strategic AF turns three next week and we’ll be celebrating together with sizeable discounts. Click here and you’ll be notified when the discounts are active. Hey Reader In last week’s issue, I told you that you need all 4 types of content. This week, we’re mapping them to goals. I have yet to have a strategy session or a Growth Intensive where I don’t ask my clients "Why did you publish this?" or a variation of it. The...
about 1 month ago • 7 min read
Hey Reader, The Solo Business Barometer drops on November 13. Have you filled out the survey yet? If not, please do so — the more responses I get, the better the data. And we'll all learn what works for solo founders and what to focus on in 2026. For the past year, I’ve been obsessing over ONE thing: what truly builds authority and trust? You may have noticed it in this newsletter — I’ve always talked about playing the long game, but I’ve been rather slow (meta, I know) at conceptualizing...
about 1 month ago • 8 min read
The Solo Business Barometer will drop on November 13. Have you filled out the survey yet? If not, please do so — the more responses I get, the better the data. And we'll all learn what works for solo founders and what to focus on in 2026. Hey Reader, Last week, we talked about why evergreen content is your compounding engine — the quiet, long-term ROI play. But even the best engine needs fuel. This is the missing link that I see in most of my strategy sessions: my clients have the goods, but...
about 2 months ago • 7 min read
Hey Reader, I don’t know about you, but none of my viral posts brought me any revenue — at least not directly. Yes, they helped me increase my audience, and part of my new followers turned out to be great-fit clients — but they were definitely in the minority. On the other hand, a few of my evergreen pieces of content generated direct revenue, shares, and keep bringing in subscribers and clients months (even years) after they were published. The most recent example is my manifesto, The...
about 2 months ago • 8 min read
Hey Reader, Have you ever looked at someone’s content output and envied them because you knew more content on more platforms usually means more revenue? Yep, been there. You look at the Alex Hormozis and the Codie Sanchezes of the world and feel…small. There’s no way you could do so damn much content. Wanna know what their secret is? A TEAM! On the outside, it might look like it’s just them and a cameraman. But dig a little deeper and you’ll find that Contrarian Thinking, Codie’s brand, is “a...
2 months ago • 8 min read
Hey Reader, Fun fact: 64% of the Solo Business Barometer survey respondents named LinkedIn as their main social media platform. Did you fill out this survey yet? The data is already super interesting and I’d love to get to over 100 responses. If you haven’t, you can do so here — you’ll get the full report in November. I promise you it will be something you bookmark. Because we all need to know what’s working for other solo founders. The stat above is one of the reasons why I decided to write...
2 months ago • 8 min read
Hey Reader, As I’m building the 2026 Solo Business Barometer, I wanted to take a hard look at what trends are shaping the solo economy right now. My goal is to compare the results from my survey with the observational data below. So, if you haven’t filled out the 2026 Solo Business Barometer, please take a few minutes to do it now. It would help me a lot, plus you’ll get to see what really shapes growth for solo business owners. I got the idea to do this research (both the survey and the...
3 months ago • 9 min read