Hey Reader, Wanna join my birthday party 🥳? It’s happening this week and you’re invited! I’m turning 39 on Sunday, so I’m buying you dinner. Save 39% (up to $400+!) on some of my most sought-after products and use your savings to treat yourself. Details below! Until then, let me tell you what we're talking about today: I once had a client proudly share their weekly marketing spreadsheet containing 47 metrics. Forty-freaking-seven. That’s the marketing equivalent of setting 47 morning alarms because you don't trust yourself to get up. Predictably, their marketing felt like drowning — overwhelming, directionless, noisy. And noise, my friend, is the enemy of resonance. More metrics don't give you clarity; they just create an illusion of control. The more data you drown in, the less resonance your strategy actually has. In a previous issue, I said that marketing attribution is mostly BS. I stand by that — perfect attribution is like chasing your tail — it keeps you dizzy, exhausted, and getting nowhere. Does that mean ditching all metrics? It means picking fewer, smarter, resonance-focused ones. We’ll dive right into that after I tell you a bit about my birthday party (you’re invited!) 📣 Brought to you by 📣Adriana's birthday bash! 🎉I've got not one but TWO surprises for you:
Here's a quick sample of the impact ONE of these assets has:
2. Put your brand in front of 30,000+ founders and entrepreneurs. Save up to $465! Pro tip: the packages that include newsletter and social media placements have the best results!
Want your name up here? Reserve your slot! Why you shouldn’t fall into the trap of measuring too muchBriefly put, because what you measure defines what you prioritize. My favorite existentialist, Jean-Paul Sartre, called it "bad faith (mauvais foi)" — you’re lying to yourself that those metrics matter. After all, you’ve spent so much time designing that pretty tracker, did you? Goodhart’s Law says that “when a measure becomes a target, it becomes worthless”. Herbert Simon bluntly pointed out: “A wealth of information creates a poverty of attention.” These are a few of my favorite takes on the topic, but I could come up with dozens that essentially say the same thing, in fancier language:
If you track noise, you'll chase noise. So be a ruthless curator of your metrics — because metrics aren't innocent. They're your strategic values made visible. The metrics worth a damn/what you should regularly trackYou can track thousands of things, but how many of them move the needle for you in the long run? These do: 1. Audience growth (on the platforms you truly invest in)Why it matters: growing strategically on at least one primary and one secondary platform is proof that your ideas resonate and your visibility strategy is working. How to do it:
Grab the Audience Accelerator + Inbox to Income bundle with $109 in savings, the two resources you need to grow strategically on platforms that matter.
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That's it from me today! See you next week in your inbox. Here to make you think, Adriana |
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