5 channels and half a business [SAF #198]


Hey Reader, I’ve been talking a lot about social media and how it can be a blessing or a curse for business owners, and especially solopreneurs. Part of the reason why is that I was launching the Threads challenge. The other part is the fact that there’s a constant tension in how we use these platforms for all of us. I see it in all my clients’ businesses, and I see it in mine. We all know that being on multiple platforms is helpful. But how many? It doesn’t help that every social media...