Hey Reader,

The question I get asked most frequently is how I can do so much content without burning out. People see a long-ass newsletter that goes out every week, a steady social media presence, plus a bunch of one-off interviews/podcasts/guest posts.

Couple that with the fact that the State of Solopreneurship revealed that most people struggle with time/creative bandwidth and you’ll understand why they are curious.

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The (my) answer is twofold and you’re not going to like the first part:

1. I write like a speed demon on Adderall. Since I've been doing this for decades, I don’t just type fast, I can also think about the structure of a piece as I go, so I spend little to no time drafting. Plus, the first draft only needs minor edits (which I frankly rarely make because I hate re-reading my own work the same day, which is why you see typos in most of my content).
2. Because every piece gets me paid. This is why I don’t get frustrated with having to write content — I can see a clear line between it and revenue.

Whether it's $1–$400 because I syndicate it to Medium (the earnings vary wildly) or because it's generating leads, interest, building authority, and so on, all my content is tied to business goals.

Almost everything I do is a compounding asset, not just content.

We'll talk about how that actually plays out—and how you can do the same in 2026. But, first, a quick message from our partner today who can help you turn a seemingly one-off piece of content into a compounding asset that generates revenue and attention for months/years to come:

📣 Brought to you by 📣

​Your 2026 Podcast Guest Tour​

I’ve teamed up with Natalie Koussa — a podcast guest strategist whose clients have been booked on top 1% shows and generated five-figure sales from a single interview — to bring you Your 2026 Profitable Podcast Guest Tour.

It’s a free, 3-episode private podcast series that shows you how to:

• Book a Podcast Guest Tour (not just random interviews)
• Build trust quickly with new audiences
• Turn those conversations into clients

If you want to grow in 2026 without spending your life on social media, this is a great place to start.

P.S.: My favorite is episode 3 because it tells you how to turn podcast interviews into revenue. And I used to focus too much on being a good guest and nothing more.

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Want your name up here? Reserve your slot!​
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What compounds in my business

When I publish a newsletter issue:

• It goes to subscribers now.
• It lives on my blog for people to read later. This also helps with SEO and gets my partners additional visibility.
• It becomes source material for social media posts, talks, even products. If a piece resonates, I know I need to drill down some more.
• It gets repurposed into Medium articles that bring in direct revenue. This is my full Medium playbook.

One piece → multiple jobs to be done → (almost) zero “throwaway” effort.

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But it’s not just about content. Oftentimes, my products build upon each other and have multiple purposes:

• My clients in the Growth Intensive program get access to one or more of my courses and masterclasses. For instance, if someone needs help with content, I’ll grant them free access to The Profitable Content Engine. If they need help with growing their newsletter, they get access to Inbox to Income. It’s not a perk I advertise because it’s situation-dependent. BUT it makes my life easier (I don’t spend time explaining growth tactics people can watch on their own), gets my clients better results, and it delights them because it’s an unexpected surprise.
• Anyone who schedules a strategy session also gets the Guided Strategy Framework.
• My masterclasses and courses build upon each other, and they are perfect to sell as a bundle.

I could go on, but you get the point. Throughout the years, I had countless ideas for new offers, but I nixed them when I couldn’t find a cozy place for them in my current suite or within my content pillars.

My clients go through the same process. When they tell me “I could do this workshop”, “I could do a course on X”, “Here’s my idea for a new income stream”, the first thing I do is ask how it ties with what they are already doing and the assets they already have.

In the past couple of months, I did more strategy sessions than usual, and most of them revolved around planning for next year.

This is the question I’ve led with these past few weeks:

What already behaved like an asset in 2025?

Before we talk about 2026, scan this year.

Pour yourself a drink, open your calendar, Stripe, and maybe your sent emails, then ask:

• What from 2025 kept paying off after you stopped actively pushing it?
  ​A particular newsletter issue people still reply to?
  A workshop recording that keeps bringing in leads?
  A LinkedIn post that shows up in calls months later because people bookmarked it?
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• What felt like a ton of effort for a very short payoff?
  ​A launch you built from scratch that fizzled.
  A huge project that didn’t feed into anything.
  A workshop that never made it into a replay, an email sequence, or a lead magnet.
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• If you had to pick 3 things from 2025 to keep and compound, what would they be?
  ​Don’t overthink this. Go with the things that feel alive in your business. The ones that still get mentioned, clicked, bought, forwarded.

Write those answers down.

Those three things are your first clue. They’re telling you what already behaves like an asset in your ecosystem.

Assets vs. output: a very unsexy distinction

Non-compounding work takes the same time and effort as the compounding kind in most cases. But the long-term impact is very different. This is why I divide everything my clients or I do into assets vs outputs.

A few examples:

• A hot LinkedIn post that spikes for 48 hours and then disappears → output.
• A post that becomes a “reference piece” you can link to, reshare, and expand into an email or a workshop → asset.
• A one-off workshop with no replay, no follow-up, and no integration into your offers → output.
• A workshop that becomes a lead magnet, a module in a paid product, and a reason to email your list for months → asset.

You will always have some “just output” in your business. That’s fine.

In my case, those are social media posts and the occasional newsletter that doesn’t land. You can’t win them all. 🤷🏻‍♀️

But you can’t build a business on disjointed outputs alone either. So my mantra is fairly simple:

Not everything. Just a few.

Your asset list: three categories

How do you spot which outputs can be turned into assets, OR which should be tackled as assets from the very beginning?

Let’s look at the major categories in order of importance.

1. Your flagship IP

This is your thing. The way you see your topic, wrapped in a framework, method, or offer. It’s your BIG idea distilled into an approachable format:

Ask yourself:

• If someone asked “What’s your approach called?” what would you say?
• If someone wanted to binge your worldview in one sitting, where would you send them?

Your flagship IP could be:

• A named framework you use with clients.
• A core methodology you teach in a course or group program.
• A specific way you structure strategy, content, pricing, whatever your realm is.

If you already have something like this, 2026 is about sharpening it.

If you don’t, 2026 is the year you stop hiding behind generic “services” and give your work a spine.

Candidly, mine is scattered AF. Hurtfully, my clients are better at distilling it and summarizing it than I am.

So this will be my main focus for next year. I know where I want to go, but I need to put in the very, very laborious work of conceptualizing everything and making it intelligible and attractive.

2. One or two evergreen assets

These are the “workhorses” of your business. They keep doing their job quietly in the background, while you focus on something else.

Examples:

• A welcome sequence that actually orients new subscribers: who you are, what you believe, what you sell, where to start. When I switched my approach to this one, everything changed, and my welcome sequence open rate skyrocketed.
• A few evergreen assets (newsletters, blog posts, articles that live on a public domain, so you can share/send them whenever needed. My best asset in this class is my Resonance Principle manifesto.
• A lead magnet or “mini training” that attracts the right people (and repels the wrong ones).
• A sales page that feels like a conversation, not a brochure full of marketing jargon.

Pick what you will focus on next year:

• If your email onboarding is chaotic, make the welcome sequence your 2026 Q1 asset.
• If you have to say the same thing over and over again, build the evergreen assets you can simply share when someone asks you a frequent question.
• If people never quite get what your main offer does, make the sales page your asset.
• If your current lead magnet attracts everyone and their cousin, build something more specific.
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3. One system that reduces friction

An asset isn’t always a piece of content. Sometimes it’s a system that saves you from reinventing the wheel.

Think:

• A partner pipeline: a list + process for collaborations, newsletter swaps, podcast guesting.
• A referral process: how you ask for and handle referrals, so happy clients aren’t just “nice to have,” they’re a growth engine.
• A content repurposing system: how a newsletter issue becomes several posts, an idea library, maybe a future product. Here’s my repurposing process.

Ask:

• Where did things feel clunky in 2025?
• Which parts of your marketing felt like reinventing fire every time?

Then,

Tie your assets to quarters (so this actually happens)

Assets sound big and noble. They also tend to die in pretty Notion boards unless you schedule them.

Let’s borrow the quarterly thinking from the previous issue and plug your assets into it.

Q1 2026 – Flagship IP and foundations

• Clarify or formalise your flagship IP.
  • Name it.
  • Outline it.
  • Write one “pillar” piece that explains it clearly (newsletter, essay, video, whatever works for you).
• Decide how this IP shows up:
  • In your offers.
  • In your content.
  • On your site.

Deliverable by the end of Q1:

One clear articulation of your method/framework and at least one asset (page, doc, or training) that explains it.

Q2 2026 – Evergreen asset #1

Choose your highest-leverage evergreen asset:

• Welcome sequence, or
• Lead magnet, or
• Sales page.

Then spend the quarter:

• Drafting, shipping, and testing it.
• Making sure every path in your ecosystem points to it:
  • Social → lead magnet
  • Lead magnet → welcome sequence
  • Welcome sequence → core offer

Deliverable by the end of Q2:

One evergreen asset live, connected to your existing channels.

Q3 2026 – Evergreen asset #2 or system

Summer is weird for many solos: lower capacity, strange rhythms. Perfect for behind-the-scenes work.

Options:

• Build your second evergreen asset:
  • A workshop recording that becomes a “always available” training.
  • A buyer’s guide that supports your main offer.
• Or build your system:
  • A simple pipeline tracker for collabs and referrals.
  • A process for turning each newsletter into multiple posts.

Deliverable by end of Q3:

One new thing that makes the rest of your year easier.

Q4 2026 – Review and reinforce

Q4 is where people usually spin into panic and try to fix everything with one big launch.

We’re not doing that.

Use Q4 to:

• Review which assets performed best.
• Polish, update, or refactor them.
• Decide what earns a “season 2” in 2027 and what gets quietly retired.

Deliverable by the end of Q4:

A small, tight asset stack you trust, instead of a graveyard of half-finished experiments.

A few questions to answer this week

If you want to start moving toward compounding assets right now, try these:

• Which single piece of content from 2025 do I wish more people saw?
• Which offer feels most “me” and deserves proper assets behind it?
• What’s one thing I’m tired of rebuilding from scratch every time I sell?
• If I only built three things in 2026, which ones would make everything else easier?

Let the answers sit. Then pick the first asset you’ll build in Q1 and write it in your calendar like an actual task — so it gets done.

If you want help turning all this into an actual strategy

​The Profitable Content Engine is THE masterclass that will prevent you from spending ages on random acts of content.

You’ll get the framework that gets you paid for every piece of content you put out there. And, if the masterclass isn’t enough, Convertly Lab, the custom GPT it comes with, uses psychology and copywriting principles to tie everything you produce to actual, tangible business goals.

Just like it happened for Renita and dozens of other clients:

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​Get instant access!​

🎙️ My podcasts, interviews, and more

How’s your 2026 content system looking? All done, or does it need some more work? On December 10th, I’m going live with brillian marketer Vassilena Vachalova to talk content systems for 2026 and how to translate business goals into content goals that actually map to revenue.

It’s a free livestream that you can join here.

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Quick question: have you met all your 2025 goals? Think you’ll meet them by the end of the year?

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I haven’t, and neither has my friend Susan Lee. So we’re hosting a pity party (December 18th) where we talk about that candidly. We don’t have anything to pitch or teach; this is an informal, bring-your-own-wine (or favorite drink) kind of situation. Join us here.
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That's it from me today! See you next week in your inbox. Here to make you think, Adriana ​

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