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“You absolutely need a pet turtle 🐢 to run a successful business” [IPF #111]
Hey Reader, First off, Happy New Year! I hope 2025 is your best year yet! Did you find this email’s subject line peculiar? Good, it was designed to be this way! Now consider this: if the late Steve Jobs had made a case for pet turtles being the key to business success, the poor critters would have become an endangered species by now. If John Doe says it on LinkedIn, you laugh and move on. Why am I telling you all this? To help you decide whether you should create an offer that requires...
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