Why do most digital products fail? [IPF #112]


Hey Reader, Are you back at work full-time and fully refreshed after the holidays! I just got over a nasty flu and I finally feel ready to tackle 2025. Let's go! After the pandemic boom, when everyone was living online, digital products (courses or others) have steadily dropped, both in terms of sales and completion. Why? Who’s to blame? How can you fix it? We’re exploring all of the above today, after we welcome this issue’s partner, someone whose sage advice I keep returning to whenever I...