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🤔 They trust you. They still don’t buy. [SAF #176]
Hey Reader, The (over-)simplified version of making money online is: Build an audience Gain their trust Get sales You’ve seen me say that trust is the hardest thing to earn and keep. Yet, it’s not enough. Sometimes, the “machine” looks broken: You build an audience. They engage, reply, and stick around. Some of them have been reading you for months, sometimes years. When you launch something, they don’t buy. womp womp Do they not trust you enough? Did you screw up your copy, messaging,...
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