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🧩 The great unbundling of the personal brand [SAF #184]
Hey Reader, A year ago or so, someone kept DM-ing me and promising to make me “LinkedIn famous” by “building a solid personal brand”. His approach, you ask? Well, it was a three-parter: Post more videos because people want to see and hear you. Talk about raw stuff, like your childhood trauma. Cry on camera as many times as possible. Rinse and repeat. He gave me examples too: a client of his got 10K followers from a single video where they talked about their alcoholic, abusive father. Another...
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