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Personal brands vs expert brands and their respective shelf lives [SAF #191]
Hey Reader, “I need to prepare my exit. I always knew this business wouldn’t last forever because personal brands have a shelf life.” — I heard a variation of this statement from three different and very popular people in a similar niche to me recently. And it gave me pause. OK, first off, it gave me anxiety — do I need to do the same? How close am I to the end of my business’s shelf life? Is it closer or farther than these super accomplished people?! Yep, I panicked. I started thinking about...
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