How to create passive value [IPF #116]


Hey Reader, You’ve just opened one of the most strategic issues of this newsletter — your future self will thank you. If you think passive income is actually passive, you’ve been sold a dream. (Here’s the newsletter issue where I already debunked that myth). But there is something better than passive income: passive value. What’s that? It’s the stuff you create once and keeps working for you — helping your audience, growing your brand, and (eventually) making you money. I’ll tell you all...