🪨 Choosing your HARD [SAF #178]


At the beginning of the year, I told you about my strategy and how this question (“What’s one HARD thing that I can do and that no one else in my industry wants to do?”) lies at its core. This is the question that fueled my strategy. It’s a paraphrase rooted in some of Mark Manson’s ideas that we all eventually go through hardship — and that we shouldn’t try to avoid the hard things. (I heard about it from someone else, but for the life of me, I can’t remember who, so please forgive my...