Hey Reader, I keep hearing that business has gotten harder. No matter the industry, the audience, the offer, most solopreneurs have a harder time making sales today than they did last year or two years ago. Everyone I talk to says the same thing. Yet, business is still businessing, even if at a slower pace. The way I see it, this is a time for experimentation — far more than it was one or two years ago. People still buy but their behaviors and triggers are changing. This is why pivoting...